My Story

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My story

Modern Scribble Line


I’m a writer, editor, and idea generator whose favorite medium is words. As an astute player in the ​children’s toy and media industry, my passion is discerning how the omnipresent influence of ​technology affects the ways kids play, learn, and connect today.


I began my career playing with words at major fashion and cosmetic companies, but when I started a ​family, I naturally skewed into writing about kids. I wrote an award-winning book on children’s ​activities and held key editorial roles at Parents and Nick Jr. Family Magazine. In addition to ​establishing leading toy features at both publications, I constantly pushed the boundaries between old ​school and new concepts and created strategic editorial partnerships.


In 2007, I cofounded Sandbox Summit, a ground-breaking idea forum that explored the synergy ​between play, learning, and technology. This new multi-discipline symposium disrupted single focus ​conferences, proving collaboration drives innovation. From 2008 to 2016, Sandbox Summit@M.I.T ​attracted thought leaders, do-ers, and dreamers across multiple platforms. That spirit of ​collaborative play continues to drive me. In 2015, I became a member of HATCH, an international ​group of influencers inspiring positive change. Playing with this esteemed network has solidified my ​belief that every good idea leads to another.


Since 2016, I’ve been a creative consultant, helping companies find the fun, future, and financial ​profit in what they do. I’ve worked on dozens of concepts for established toy and media companies, ​as well as non-profits centered on mental wellness, startups in gaming, fashion, and consumer ​products, a sales force seeking to engage its team through play, and an AP literature class aiming to ​create a board game based on Ian McEwan’s Atonement. I am a Play Ambassador for the Toy ​Association and regularly contribute to The Toy Book.


My takes on everything from writing copy to developing products to establishing bold partnerships ​are always bolstered by diverse collaborations, insightful research, expert input, hands-on ​experience, and a playful voice. I’m never happier than when I have a keyboard under my fingers ​and an aha! moment on the horizon.