Blogs

Flycatcher

The Challenge

When Flycatcher Inc. decided to sell B2B, their ​website became even more important. They wanted ​to emphasize that their products were all vetted ​with educational experts, offered both on-line and ​off-line play, and of course, were fun.

The Solution

The Flycatcher blog mixes product points and ​research advice, tapping into the popular ​intersection of play, learning and technology.

One Fun

The Challenge

SPLATZ! was being sold B2C, mostly on their ​website. While the pandemic boosted demand, we ​wanted to define it further with a personal story.

The Solution

The SPLATZ! blog was written in the friendly voice of ​the founder, telling her story and inviting readers to ​write back to her. Each entry featured healthy, ​expert-vetted advice, as well as personal ​storytelling. It was published on the website and ​often showed pictures of the founder’s own family.

Out of the Sandbox

The Challenge

KidScreen.com, one of the foremost kids’ ​entertainment publications, wanted a new platform ​to present timely topics that appealed to their vast ​community of transmedia developers and ​consumers.

The Solution

Drawing on my expertise as cofounder of Sandbox ​Summit and engaging the researchers and ​developers in my network, I created Out of the ​Sandbox, a bi-monthly blog for KidScreen.com, ​highlighting the important ideas and innovative ​products that could empower kids on a daily basis.